Analyse Your Stakeholders Categorising the stakeholders gives you some focus so you can do the actual analysis. The analysis may only involve a simple matrix for each stakeholder, but may involve a lot of discussion and note taking, depending on what that matrix reveals. Stakeholder Analysis Matrix In the matrix above, person A has a lot of interest in the change initiative, but has little influence — perhaps one of our end users would fit this description. Person B, on the other hand, has little interest but a lot of influence — this could be the PA to the CEO of the company.
This video uploaded to the YouTube attracts numerous people both from local and national, the people start doubt upon the restaurant and brand of Pizza Hut. The public no only raised concern about the health of the consumers eating food that prepared by dirty kitchen environment, but also concern the lack code of conduct and regulation to restrain such cleanliness behavior for the employee and manager.
Since the video been uploaded to the Internet received a widespread concern, and after the video been released, the actions taken by the Pizza Hut are fail and useless. Therefore, the report will find the root of the problem and mark out the best modes of actions to implement.
However, it does not work successful and thus a new course of action need undertake to analysis the situation and provides the recommendations for Pizza Hut how to address the problem.
On the other words, social media can help a company reach new customers, expand their customer base, and establish brand loyalty. If the franchise recruit manager from outside, although applicant can using the certain test and evaluation methods basis on the company recruit rules, but the self —consciousness is hard to be reflected during the short introduce meeting and certain test.
However, it is unlikely to happen in enterprise management in the real world, no matter how careful the planning and management, the inconsistent appear are often when implement of the planned activities and management process, thus it is necessary need the inspective activities from the company.
If the Pizza Hut has supervisors that conduct regular inspection, through random inspection workplace and check the camera record, it is warning for the manager and staffs to maintain discipline and regulation. Since the manager has considerable power, while the organization difficult to follow a strict careful monitoring in a timely and effective manner, it is easy to increase the immoral manager activities due to lack of supervise and inspection.
The Pizza Hut no clear and definite the regulatory framework, the power undertake by the manager will no depend on the moral standard of the management, this mean the manager has right doing something immoral without any reasonable.
Therefore, the characteristic of the manager from this store immoral and without integrity, even without the basic moral, the lack of moral standard.
Pizza Hut U.S. is a member of The Whole Grains Council, which helps consumers find whole grain foods and understand their health benefits; helps manufacturers and restaurants create delicious whole grain foods; and helps the media write accurate, compelling stories about whole grains. Pizza hut is the world’s largest pizza chain with over pizza restaurants and delivery outlets worldwide has the vision of becoming the best branded restaurant with the best delivery and franchise network thereby providing the 4/4(10). Conclusion This report analysis a Pizza Hut’s negative video that derive some corporate’s problem faced to many stakeholders of Pizza Hut. The report also identified some recommendations and interventions to solve Pizza Hut’s crisis.
They may concern about the healthy and cleanliness issues of Pizza Hut. As a result, the profit of Pizza Hut has been dropped after the issue happened. Nevertheless, Pizza Hut can turn this thread into an opportunity of rebranding and acquiring more customers through the respond in communication messages that will be communicated to the audiences regarding the issue.
The social pressure would be go with employees when they are working in Pizza Hut. And the pressure is not only comes from social; it also comes from family, friends, even neighbors. The worst thing is employees decide to leave and choose to join competitors. Furthermore, the consequences of this issue could spread from a local community into global issue with the leverage of social media and word of mouth.
In other words, people will perceive the negative brand image towards Pizza Hut as they have lost their trust, reliability, confident and loyalty in the brand.
Moreover, these could lead to social anti, banning or penalty from the government. For instance, Pizza Hut will receive a fine from the board of consumer protection association for this case because they lack of the cleanness and safety responsibility issues, which are critical for the restaurant.
For a company, It is no doubt that social media helps company and their consumers to interact and communicate more directly and frequently.
However, once negative news has been released, it will cause a great damage of company, for instance, the loss of customers or the employees.
At that time, crisis management seems to be crucial for the company to solve these problems. In our case, we made some recommendations for different group to rebuild the reputation of Pizza Hut. Therefore social media is best way to let more people can see it. Pizza hut will promise stop it happened again.
Second, pizza hut will rewrite their employee codes of practice, like be strict when they are recruit new employees, then pay more attention to training them how to respect their customers. Last one is monitor food process in kitchen and motivate public to monitor them.
Pizza hut should following customers and give what they want. It can easy moving them accept their apologies. Like Grebe suggests that if it a response promotes frustration and skepticism it can exacerbate the crisis situation.Pizza Hut U.S.
is a member of The Whole Grains Council, which helps consumers find whole grain foods and understand their health benefits; helps manufacturers and restaurants create delicious whole grain foods; and helps the media write accurate, compelling stories about whole grains.
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You Status: Resolved. The Analyst will work with cross-functional partners and the Pizza Hut U.S.
Leadership Team to communicate our strategy and progress with key stakeholders, including the Pizza Hut U.S. franchise community, Yum! Business ethics and customer stakeholders O.C. Ferrell A common view of the firm holds that employees, customers, shareholders, and suppliers are key or- stakeholders that help establish the firm's reputa-tion and identification.
For example, today Procter When Pizza . Stakeholders. Our stakeholders are central to guiding the important CSR decisions and actions we make. That’s why our focus is to create positive change through our CSR actions that extends to all of our key stakeholders including employees, franchisees, suppliers, investors, customers and the local communities we serve.