History of advertising Bronze plate for printing an advertisement for the Liu family needle shop at JinanSong dynasty China. Egyptians used papyrus to make sales messages and wall posters. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome.
Public relations is a natural and recurring element of human social interaction Public relations is both old and young. It is ancient in its foundations, rooted in the earliest interactions of people in societies long gone.
It is contemporary in its expression as one of society's emerging professions. Rooted in antiquity is an important lesson for today's practitioners: What we now call public relations is an essential and natural aspect of human society.
It has occurred throughout history. It has been part of societies separated by miles and centuries. Whenever we look at social interaction, we find elements of today's public relations practice: Ancient Origins of Public Relations Ancient civilizations and medieval society offer glimpses at public relations-like activities.
Ptah-hotep, the advisor to one of the ancient Egyptian pharoahs, wrote about 2, BCE of the need for communicating truthfully, addressing audience interests, and acting in a manner consistent with what is being said. Archeologists have found ancient bulletins and brochures in ancient Mesopotamia present-day Iraq dating to about 1, BCE.
These publications on stone tablets told farmers how to sow crops, irrigate their fields, and increase their harvests. These were important goals for monarchs who wanted their followers to be well fed and prosperous, both requirements for a stable empire. In 5th Century BCE Greece, the practice of democracy required that citizens could effectively argue their point of view.
The Sophists taught the skills of public speaking, often arguing whichever side of an issue that hired them. Protagoras right is one of the best-known Sophist teachers.
Later, in the 3rd Century BCE, the philosopher Socrates of Athens taught that, rather than the relativism of the Sophists, effective communication should be based on truth. His student, Plato, carried on Socrates' work.
But it was Plato's student, Aristotle of Athens leftwho has contributed most to contemporary communication thought. Aristotle analyzed persuasive communication and taught others how to be effective speakers, specifically by developing compelling and ethical arguments to offer verbal proofs.
Aristotle's book Rhetoric remains influential to this day.
|Public Relations Internship||The Chinese used the term Sai Chinese:|
|Kahn Media | PR, Brand Journalism, Content Creation||Greg Lisby, Associate Chair Doug Barthlow, Undergraduate Adviser The disciplines of communication are concerned with the processes and effects of human communication in a variety of contexts ranging from interpersonal communication through the mass media.|
In the civil realm, Philip of Macedonia had conquered the whole of Greece. His son Alexander the Great rightwas a student of Aristotle. Elsewhere in the classical Mediterranean world, others were also studying communication. In Sicily, Corax of Syracuse wrote a book about persuasive speaking.The Public Relations Handbook Part III Stakeholder public relations 10 Media relations 11 Internal communications The debate about the use of research and evaluation techniques is set out.
The concluding chapter looks at future challenges for the profession. A media relations writer, also known as a public relations or corporate communications specialist, creates publicity for a business or organization and releases it to media outlets for publication.
Journalism Programs Offered: Bachelor of Arts in Journalism. JOUR Media Writing (3)* JOUR Introduction to Public Relations Techniques (3) JOUR Public Relations Research (3) JOUR Cases and Problems in Public Relations (3) Media Practice: Select one course.
(3). Allison Aldinger is a Public Relations Administrator. Her public speaking passions lead her to study political science and law. If your students have similar interests to Aldinger, this is a great video to show them during a career unit.
go to the technical writing for an expanded type of this my sisters keeper, ALONG WITH A CORRECTLY FORMATTED VERSION OF THE INSTANCE MANUAL PAGE ABOVE. Writing For The Mass Media (9Th Edition) ( reads). Programs in public relations generally combine studies in communications, journalism and business.
Students might learn techniques to manage media press releases, maintain a corporate identity and.