Marketing plan for pizzeria

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Marketing plan for pizzeria

Pizza marketing is a unique animal. Options for pizza have exploded, from crusts to styles, ingredients, and oven temperatures. As a result, pizza marketers need to tailor their strategy to this demographic. Fortunately, there are two straightforward ways to appeal to millennials: Every time an email marketing campaign needs to attract visitors, a pizza marketing team needs 10, customers on an email list.

Millennials choose and prefer mobile as their primary means of communication. Just like mobile vs. Pizza restaurants need ways to increase sales-per-unit — in addition to opening new stores — to continue growing revenue. As such, here are two proven strategies to increase same-store sales, not in use by the majority of pizza brands: By bringing low-performers up to the level of high-performers, pizza brands can eliminate this discrepancy and immediately increase sales-per-unit.

To do so, use Net Promoter Score or other customer satisfaction metric to track overall customer satisfaction. This will steadily increase sales to a level where all locations generate a comparable revenue per customer and total revenue.

Then, use NPS to track new customer service initiatives designed to increase sales and promote the best initiatives across the entire brand. So, focus on your existing customers as a source of new revenue.

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A rewards program — smartly designed — increases revenue in and of itself. From there, set up a referral program to get new customers by way of your existing ones. Incentivize existing customers to come at different times during the week.

Remember, revenue is revenue, no matter the source. Spend resources on the initiatives that will add the most revenue, not the most customers. From there, tie communication to customer activity rather than random events e. A coupon without transaction data does nothing for a pizza business.Workshop 10 (Fee: $) Creating a Coordinated Pizzeria Marketing Plan With Clayton Krueger and Eric Shepherd Successful marketing requires a strategic approach.

Learn how to identify the best channels to reach your audience, build timetables for various campaigns and refine your message for each target demographic. Announcement! A bright future for Cafe Roma! Effective October 1st of Sr.

Marketing plan for pizzeria

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Pizza marketing is a unique animal. There’s no other business that accepts customer orders in-store, via phone, and online.

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